The commercial questions that drive enterprise value.

Pricing power, churn drivers, cohort LTV and revenue leakage. We surface the value already inside your business.

LiveScanning
Months since signup
Cohort
Retention
+15%
Revenue waterfall · last 12m
28.4
+3.8
+2.4
−1.1
−1.6
31.9
Start
Wins
Expansion
Contraction
Churn
End
CAC
£820
−12%
LTV
£14.6k
+18%
Payback
11 mo
−3 mo
Retained Revenue
114%
+6 pts
Board · Q2 2026
Commercial pack
Ret. Revenue
114%
+3 pts
CAC
£820
−12%
LTV
14.6k
+18%
Pay
11mo
−3
✓ Board-ready
Step1/4 · Customer grid

For every stakeholder in the value creation journey.

If you run a fund

Across the portfolio, the same commercial questions run hot: which PortCo is underpriced, where retention is leaking, and what a 3% NRR lift would do to the multiple. We answer them with cohort data, and can run multiple PortCos in parallel.

If you run a portfolio company

The questions your sponsor will ask next quarter, answered before they ask. Pricing power, retention drivers and revenue leakage. Typically, one finding pays for the engagement many times over.

Symptoms

  • Pricing has not been reviewed in two years.
  • Churn appears stable, but nobody can identify the driver.
  • Sales reports one number and finance reports another.
  • Cohort LTV is an assumption, not a model.

What we do

  • Cohort retention by month, vintage, segment and ICP.
  • Pricing analysis: willingness to pay, plan migration and pack design.
  • ARR bridge: wins, losses, expansion and contraction.
  • Revenue leakage audit: discounts, refunds and write-offs.

You walk away with

  • Specific revenue findings, quantified.
  • Pricing recommendations, ready to test.
  • A cohort LTV model your CFO can defend.
  • One commercial finding worth more than the engagement, every time.

What people ask first.

Confident enough to show you the model. DVS pricing findings come from cohort and willingness-to-pay analysis of your existing book, not from a hunch.