SAAS (TMS) · COMMERCIAL ANALYTICS
Up to 20% one-off ARR, hidden in pricing.
One-off ARR opportunity identified, with 90% attainable within three years.
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The situation.
A PE client wanted to prove the value of price optimisation across multiple portfolio companies by analysing deviations between actual and list prices. A simple methodology pointed to opportunities ranging from 2 to 12% of ARR, worth up to £4m.
The process.
We first cleaned the customer cubes of each company, addressing inconsistencies and poor data quality. We then identified common patterns of price deviation, examining tenure, total spend, geography, segment and volume to understand the outliers, and pinpointed which PortCos, products, segments and customers carried the opportunity.
The outcome.
We proved there was room for significant ARR impact from simple price optimisation, up to 12%, and handed back our cleaned customer cubes. The work also highlighted the importance of data quality and timely analytics for companies early in the hold cycle.
MORE WORK
Other engagements.
TECHNOLOGY · COMMERCIAL ANALYTICS
Data and insight at their fingertips, driving growth.
Personalised, AI-based insights that drive product usage and network effects.
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ADTECH · FOUNDATIONAL DATA
Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
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