introduction
- Good enrichment data can significantly drive revenue growth for B2B SaaS companies, yet it is often either unavailable or comes at a high cost
- At DVS, we have developed an AI-powered enrichment tool that helps you enhance your customer data with valuable attributes such as industry, sub-industry, employee count, and key decision-makers
- Interested in seeing how it works? Watch the short demo below, and feel free to contact us if you want to explore value-creation opportunities for your B2B SaaS business!
watch our ai tool demo
why is this important?
- Quality enrichment data enables B2B SaaS companies to enhance revenue through the expansion of both existing and new accounts
- For instance, this can involve increasing the size of existing accounts with personalised offers that encourage cross-selling and upselling, or scoring and identifying leads based on factors like industry, size, and location
- However, quality data is not guaranteed for B2B RevOps and sales teams. In fact, 92% of RevOps teams report that poor data quality hinders their ability to execute their go-to-market strategies
- Additionally, current market tools can be expensive, with costs often exceeding $15,000 annually or only covering one-off data sets
how dvs can help you
- We’ve built an AI-powered enrichment tool that enables B2B software businesses to create richer, more useful attributes for each customer or prospect —such as industry, sub-industry, headcount, and decision-maker contacts
- Our tool is built from publicly available sources, delivered as bespoke datasets tailored to your business, and does not require engineering
- This isn’t off-the-shelf aggregator data; it’s targeted enrichment that we also utilise in our strategic analytics work, including lead scoring, retention modelling, pricing, and go-to-market design
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