ADTECH · FOUNDATIONAL DATA
Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
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The situation.
A technology company with thousands of clients worldwide struggled to keep track of fast-moving sales ARR, GRR and NRR metrics, and needed to report and cross-cut these reliably.
The process.
We transformed monthly revenue data into a single source of truth, with significant work to tag and categorise line items by snowball bucket, including process mapping with the data-input teams. We delivered historical reporting against the key snowball metrics alongside actionable, short-term opportunities.
The outcome.
The dashboards are now used regularly by C-suite stakeholders and form the basis of board update documents, while the sales team can quickly prioritise opportunities and identify at-risk churners.
MORE WORK
Other engagements.
B2B HEALTHCARE TECHNOLOGY · FOUNDATIONAL DATA
Group-wide ARR truth across 20 entities.
Standardised revenue tagging and KPIs across three regions.
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HEALTHCARE SOFTWARE · FOUNDATIONAL DATA
Monthly ARR loss cut by 79%.
Reduction in average monthly ARR loss across the period.
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