B2B SAAS · COMMERCIAL ANALYTICS
Up to £4m of ARR found through price optimisation.
ARR opportunity identified from price optimisation.
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The situation.
A leader in the TMS and payments market needed to standardise pricing across customers. Growth by acquisition had left it with inconsistent pricing models and margin on the table.
The process.
We built a module-level customer cube from contract data covering renewals, cohorts and annual price increases, and identified discrepancies between price book, contracted and billed amounts, along with upsell opportunities. The price book was not consistently enforced, and additional discounts were hidden within module calculations.
The outcome.
The PortCo could realise up to a 10 to 20% one-off ARR opportunity, of which 90% was attainable within three years, while standardising module calculations removed hidden discounts and enabled future scalability.
The module-level insight was extremely valuable. We're planning to do this across the portfolio.
MORE WORK
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Personalised, AI-based insights that drive product usage and network effects.
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Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
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