MEDIA · COMMERCIAL ANALYTICS
Validated price points for a new product launch.
A clear view of willingness to pay by customer segment.
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The situation.
An international media business was adjusting to digital and trying to understand its product and commercial model. It recognised the need to move away from print but had not proven the economics of a digital-only business.
The process.
We analysed unit economics across different segments and customers, built out user journeys and competitor sets, and assessed alternative monetisation strategies. We recommended focusing where the business had a right to win, enhancing the technology stack to power personalisation and higher advertising revenue, and leveraging the synergy between the media and in-person business units.
The outcome.
The group increased revenue by 43% and grew EBITDA from £1m to £5m in the year after the strategy, with a clear view of its medium and long-term growth opportunities.
MORE WORK
Other engagements.
TECHNOLOGY · COMMERCIAL ANALYTICS
Data and insight at their fingertips, driving growth.
Personalised, AI-based insights that drive product usage and network effects.
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ADTECH · FOUNDATIONAL DATA
Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
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