MEDIA · COMMERCIAL ANALYTICS
Revenue up 43%, EBITDA from £1m to £5m.
Group revenue growth, to £105m.
Read the case study →
The situation.
The client was launching an initial flanking strategy across regions and wanted to validate the price points for its core Digital and Digital-plus-Print offerings, and scope willingness to pay for a new lightweight digital product.
The process.
We analysed three sets of surveys covering price validation, premium pricing and international markets, and handed over simple tools so the client's teams could explore the surveys internally after the project completed.
The outcome.
The client received a range of prices to offer the flanking strategy across multiple geographies and a clear understanding of willingness to pay by customer segment, which supported the new product launch.
MORE WORK
Other engagements.
TECHNOLOGY · COMMERCIAL ANALYTICS
Data and insight at their fingertips, driving growth.
Personalised, AI-based insights that drive product usage and network effects.
Read the case study →
ADTECH · FOUNDATIONAL DATA
Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
Read the case study →