HOSPITALITY · COMMERCIAL ANALYTICS
Over £20m of revenue impact, fixed in the pricing algorithm.
Revenue impact identified and resolved through pricing changes.
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The situation.
A UK mid-market hotel chain was assessing its revenue management options for the next ten years. Revenue management had always been a driver of value, and the client wanted to keep differentiating against the competition.
The process.
We worked with the client team to create a list of potential features to add to their revenue management algorithm, then assessed the potential impact of each feature based on reducing failure states, which set their relative importance. We assessed the case for internal delivery versus external software providers and designed an experimentation process for testing different approaches.
The outcome.
The client had a clear, agreed size of prize for revenue management investment over the next ten years, plus a recommendation on how to deliver significant revenue uplift, with implementation support to ensure success.
MORE WORK
Other engagements.
HOSPITALITY · COMMERCIAL ANALYTICS
A rigorous experiment to test vendor RMS against in-house.
Defined to measure vendor systems against the in-house RMS.
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HOSPITALITY · COMMERCIAL ANALYTICS
An IDeaS setup tuned to a non-hotel booking pattern.
Now significantly ahead of the wider accommodation market post-recovery.
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