HOSPITALITY · COMMERCIAL ANALYTICS
A ten-year size of prize for revenue management.
A clear, agreed size of prize for revenue management investment.
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The situation.
A large international hotel chain had experienced a slowdown in like-for-like revenue growth. We analysed the potential drivers, across marketing, market, competitor and pricing, for their impact.
The process.
We worked with line-level hotel booking and pricing data, assessing year-on-year changes in prices offered and bookings made, and identified increased long-lead bookings on nights that sell out. We delivered an assessment of the impact of each driver on like-for-like growth, with recommendations to adjust pricing parameters.
The outcome.
We identified and resolved roughly £20m of revenue impact through changes to the price algorithm, and co-developed a new mathematical process for setting starting prices at the start of the booking window.
MORE WORK
Other engagements.
HOSPITALITY · COMMERCIAL ANALYTICS
A rigorous experiment to test vendor RMS against in-house.
Defined to measure vendor systems against the in-house RMS.
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HOSPITALITY · COMMERCIAL ANALYTICS
An IDeaS setup tuned to a non-hotel booking pattern.
Now significantly ahead of the wider accommodation market post-recovery.
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