RETAIL · COMMERCIAL ANALYTICS
€2.5m EBITDA uplift, and profitability for the first time.
EBITDA uplift achieved to date, around 4% of revenue.
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The situation.
A UK-based eCommerce and logistics marketplace wanted to understand and drive customer engagement, but the marketplace model meant limited data visibility and incomplete ownership of the customer.
The process.
We combined internal and external data sources into a single customer view and identified the key drivers of customer value, engagement and repeat rate across metrics and categories. We pointed to clear areas of growth: continuing brand campaigns that drive lifetime value, focusing on urban, mid-wealth customers, and prioritising cross-sell in the first three months with offers.
The outcome.
We identified opportunities to accelerate customer acquisition by 50% and provided recommendations to drive customer lifetime value by up to 25% for different segments, through cross-sell and product targeting.
MORE WORK
Other engagements.
RETAIL · COMMERCIAL ANALYTICS
A €10m growth opportunity from sharper targeting.
Growth opportunity identified from targeting profitable segments.
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RETAIL · COMMERCIAL ANALYTICS
A rebuilt budget and £3m of strategic levers.
Strategic lever opportunities identified to grow EBITDA and net profit.
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