A £30 to 90m revenue opportunity, unlocked from a data platform.
Revenue opportunity identified across the product offering.
A roll-up player in professional services needed to standardise pricing across customers to reach a target margin. Rapid expansion through M&A had left it with inconsistent inherited pricing models and margin on the table.
We ran a quantitative exercise to understand the key customer segments, their strategic value, current and target pricing, and churn risk, then designed an operational playbook to retain key accounts while reaching the target gross margin. We built a one-year test-and-learn roadmap prioritising the most urgent, low-risk segments, with sales-process maps setting out uplift guardrails and resolution options.
We identified a one-off ARR opportunity of 10 to 30% through pricing hygiene while setting standardised pricing going forward, supported by an operational playbook to navigate price changes, minimise churn and protect long-term relationships.
Revenue opportunity identified across the product offering.
Revenue gap drivers explained, with clear actions to close them.
Churn reduction opportunity identified.