TECHNOLOGY · COMMERCIAL ANALYTICS
Data and insight at their fingertips, driving growth.
Personalised, AI-based insights that drive product usage and network effects.
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The situation.
A technology business was looking at a bolt-on acquisition in the £10–25m revenue range, with key questions around customer revenue quality, the performance of different cohorts and the future pipeline.
The process.
We built a simple customer cube from a range of Excel-based inputs and a view of customer cohort retention and health, including a twelve-month forecast and a segmentation of the combined business across client sector, size, NRR and GRR. We collaborated with the fund and management throughout to prioritise the questions that mattered and de-scope the rest.
The outcome.
A three-week exercise on targeted CDD questions, ending in a roughly 30-slide deck presented to the board and taken into IC.
Thanks for this piece of work. It was exactly what we needed and was completed very efficiently.
MORE WORK
Other engagements.
ADTECH · FOUNDATIONAL DATA
Performance drivers, automated end to end.
A full reporting and P&L suite underpinned by one source of truth.
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B2B SAAS · COMMERCIAL ANALYTICS
Up to £4m of ARR found through price optimisation.
ARR opportunity identified from price optimisation.
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