HOSPITALITY · COMMERCIAL ANALYTICS
Over £20m of revenue impact, fixed in the pricing algorithm.
Revenue impact identified and resolved through pricing changes.
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The situation.
An alternative accommodation provider had implemented the IDeaS revenue management platform and needed support to optimise it. IDeaS is built for hotels, and the provider's booking patterns and customer behaviours differed in key ways.
The process.
We analysed customer booking patterns for the key differences from hotels, particularly around stay length, arrival day and room preference, and worked with the client's revenue management team and the IDeaS support team to map processes and work through inefficiency.
The outcome.
We delivered a clear set of recommendations on setup and parameters to optimise the IDeaS implementation. The impact was interrupted by COVID, but the client has recovered well and is now significantly outperforming the wider accommodation market.
MORE WORK
Other engagements.
HOSPITALITY · COMMERCIAL ANALYTICS
A ten-year size of prize for revenue management.
A clear, agreed size of prize for revenue management investment.
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HOSPITALITY · COMMERCIAL ANALYTICS
A rigorous experiment to test vendor RMS against in-house.
Defined to measure vendor systems against the in-house RMS.
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